UNAPOLOGETICALLY TEL AVIV
Our lives aren’t black or white. Why should our travel be? The ABY is a boutique hotel for the modern traveler unconfined by boundaries. The one who seeks urban grit and beachside retreat, family fun or a solo trip, a place to work, and a place to play. Show up however you like, whenever you like. Our space and services fluidly adapt to your needs in the moment – whether you’re in board shorts or a button up, opening up your laptop or a bottle of red. Eternally inspired by our locale, we immerse our guests in an experience that is tasteful but authentic, extravagant while minimalist, thoughtful yet down to earth: in other words, unapologetically Tel Aviv.
The
Craftsmanship
From our perfectly attentive managerial team and yoga instructors and maintenance team, The ABY employs Tel Avivians from near and far to create a seamless hospitality experience that is truly homegrown. You can read more about some of our partners below.
Arugot
A boutique workshop for organic skincare. Arugot’s products are made from seeds and plants mostly growing on their family’s farm in the western Negev. For The ABY hotel, Arugot bespokely used mostly fruits from the Seven Species from the Land of Israel to provide you with advanced cosmetics, full of freshness and vitality. Visit our ground-floor Arugot Shop to explore and take home your favorite products.
Troim
Locally renowned, Tel Aviv-based multidisciplinary design studio was founded in 2004 by Dan Troim, and works across interiors and experiential design, experimentation and craftsmanship. Dan and his team approached the project initially as storytellers, capturing the very essence of The ABY and created the space that both a contemporary and timeless feel, with bold and confident apperance.
Adi Nissani
Adi Nissani is a telavivan ceramic artist creating minimal, hand-crafted pieces that blend function with quiet beauty.
Dorit Provizor
Dorit Provizor is a designer creating unique, sculptural ceramic pieces using very unique technics mixing clay from different areas of Israel. For The Aby, she designed a custom lamp that brings warmth, character, and a soft, atmospheric glow to each room.